The LotRO Store has two categories of customers: the free-to-players and the upper class. Every once in a while I'll boot up the store and see what niceties I can give to my character as a reward for slaughtering his 5,000th Neeker-beeker. Thus far I haven't dropped any additional cash into the game, choosing to subsist on my monthly allotment of TP with whatever I earn through deeds. That isn't to say I haven't used the store at all on the contrary, I've been a sporadic if loyal customer of sorts, trundling my shopping cart through the aisles of Shire-Mart looking for a good deal. Sure, I mock the 'You got 5 Turbine Points! Now you can retire in the Caymans!' popups like everyone else, but I've always felt that Turbine does a good job balancing the store presence between the polar extremes of obnoxious and invisible. Ever since the store came online last year, it's been adventure as usual in the Olivetti household.

About 99% of the time I'm in Lord of the Rings Online I never think about the LotRO Store.